Foundation

Strategy & identity

Brand strategy session

A facilitated workshop to define your brand direction, values and audience.

• →Facilitated workshop (half or full day) with key stakeholders
• →Session agenda and pre-work brief sent in advance
• →Brand mission, vision and values articulation
• →Target audience definition and prioritisation

Strategy & identity

Brand archetype model

Identify the archetype that defines your brand personality and shapes your voice.

• →Primary and secondary archetype identification with rationale
• →Archetype profile: traits, motivations, fears and tone implications
• →Do and don't examples for voice, imagery and behaviour
• →Reference brands and cultural touchpoints for alignment

Brand system

Brand guidelines

A reference document covering logo usage, colour, typography and graphic elements.

• →Logo usage rules — clear space, minimum sizes, approved variations
• →Colour palette with hex, RGB, CMYK and Pantone values
• →Typography system — typefaces, scale, weight and usage hierarchy
• →Approved graphic elements and how to use them

Digital presence

Website — 1 page

A single scrolling page that gives a clear, fast overview of your business.

• →Single scrolling page covering hero, about, services and contact
• →Fully responsive design — desktop, tablet and mobile
• →Copy written and structured for clarity and conversion
• →Contact form or call-to-action integration

Go-to-market

Social media branding kit

A unified set of brand assets for all your active social platforms.

• →Profile images and header or cover graphics for all active platforms
• →Post format designs — standard sizes and layouts for each platform
• →Story and reel frame designs
• →Highlight cover icons (for Instagram and similar)

Go-to-market

Print collateral

Design and prepress of print items — flyers, brochures, folders, posters and more.

• →Design of print items as scoped — flyers, brochures, folders, posters or similar
• →Artwork sized and set up to print specifications — bleed, trim, safe zones
• →CMYK colour conversion and prepress checks completed
• →Print-ready PDF supplied plus an editable source file

Growth

Foundation plus the strategy depth, digital presence and go-to-market tools to connect and grow.

Scale

Foundation and Growth plus a full brand system, governance and campaign-ready tools for market leaders.